Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the “Dean of Innovation.” Jeff’s thoughts on innovation are covered by Inc., Fortune, and Psychology Today to name a few. Jeff is the Co-Creator of the Competing Values methodology that integrates finance, strategy, management, innovation, and leadership into a system that boosts the business bottom line, and he collaborates with Haworth through the consultancy, Innovatrium.