Tim Ash, CEO of Ash Brokerage, the nation’s largest independently owned insurance brokerage firm, always wanted to return his company to its roots in downtown Fort Wayne, Indiana. He was passionate about bringing together the company’s 200 employees, clients, and the Fort Wayne community in a space that:
After a visit to Haworth’s Global Headquarters suggested by Ash Brokerage’s architecture and design partner MSKTD, an impressed Tim Ash announced that Haworth would be added as a partner on the new office project. Haworth’s Workplace Strategy services were deployed to collect data and work with the project design team, helping to facilitate and develop concepts for Ash Brokerage’s future workplace.
Haworth conducted a workplace assessment survey to help pinpoint Ash Brokerage’s organizational culture type. The results showed a heavy slant toward the Collaborate (doing things together) and Create (doing things first) culture types, based on The Competing Values Framework™ described in Haworth’s white paper on creating a successful workplace culture.
To create a workplace that better supports Ash Brokerage’s culture and its Collaborate and Create tendencies, Haworth strategists concluded that the largest opportunities for improvement were:
Our people should be inspired to do their best work in a space that represents who we are.
- Tim Ash, CEO, Ash Brokerage
Using Tim Ash’s quote as a guiding principle, the design team created multiple concepts to demonstrate how the workplace could support Ash Brokerage’s culture, as well as the Haworth research findings around workstyles and individual satisfaction. Each unique concept pushed the boundaries of the traditional corporate office, while embracing the energy and passion of Ash Brokerage’s employees.
The chosen workplace design includes various spaces for individual work, collaboration and team work, and a social hub—all imitating the comforts of home. Some of the spaces were even named with home in mind:
Knowing that people are his company’s greatest asset, Tim Ash needed an office that was designed to help employees feel connected with the company, culture, and work environment. He wanted a new workplace that provides people with a variety of inviting, comfortable spaces to choose where they do their best work—spaces that feel like home. With Haworth’s expertise and unique culture/workstyle tools, Tim Ash was able to see his vision for the Ash Brokerage office come to life, with a world-class work environment that nurtures culture, enhances collaboration and innovative ideas, and demonstrates its investment in their employees and clients.